Insider with That Working Girl

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I got a chance to interview Lindsay from That Working Girl on all her success. Not only is she a social media guru, she runs a very successful site. We got the opportunity to learn more about That Working Girl!
Tell us about yourself, what is your personal background?

Growing up, I always knew that I had a knack for writing and wanted to someday incorporate it into my career. Fast forward to college, where I pursued a fulfilling degree in journalism and worked my way up through the ranks of our campus newspaper to serve as our Editor-in-Chief during my senior year. Upon graduating, I experienced a change of heart and dabbled in PR and advertising before landing where I am now working full-time in social media! I can honestly say that my experience trying out different areas of media was great, and I wouldn’t change a thing. I’m currently helping manage social media for a national brand, and it’s so funny for me to look back to three years ago when I was managing an on-campus Instagram account with 100 followers, and now I product content for an audience of over 35,000!

 
What inspired you to start That Working Girl?

The idea to launch That Working Girl came to me during an amazing. whirlwind trip to New York City in the spring of 2012. I had the incredible opportunity to visit Cosmopolitan magazine with a small group of handpicked students, where I got to tour the office and have a meet and greet with several key editors. While I was there, former Editor-In-Chief Kate White noted that starting a blog about what you were most passionate about was a great way to product quality content and connect with others. As soon as I hopped on my flight home I began scribbling notes (I still have them!) to begin a launch plan for That Working Girl.

Over the last 4 years the site has certainly seen its fair share of changes, and has grown along with me and my career. I can’t lie – with the pace of my professional life picking up speed it’s sometimes very difficult to keep up with a blog, but connect with and helping others is always worth it to me.

 
What were your goals when you created the site?

My initial goal was to help other women find fulfillment in their careers – namely through internship and job opportunity postings. At the time, I was fresh into my 20s and was hungry for any great opportunity to learn more about the media industry. That Working Girl was initially very media-focused, and has since evolved into a career and lifestyle destination.

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How has it evolved over the years?

That Working Girl has seen several rebrands, with each blossoming into something more amazing than before! As I’ve added contributors and blog sponsors into the mix, the amount and quality of my content has picked up. I’m currently planning out content that will showcase more of my personal life, as I’ve kept most of myself hidden away and behind the scenes of the site. Now, I’m ready to share more of my personal journey and experiences!

 
What are some obstacles that you have had to overcome?

The biggest obstacle that I’ve had to overcome – and am still overcoming! – is finding ample time between all of my other commitments to tend to That Working Girl and regularly update with fresh content. My contributors are a huge help to me. They are all so kind and smart, and their blog contributions never cease to amaze me. Other than that, figuring out whether or not I should keep my personal and blog social media accounts separate is a big hurdle. We’ll see where that goes!

 
What has been your greatest accomplish thus far?

My greatest accomplishment thus far has been That Working Girl’s ability to help women and meet them exactly where they are in their career. I can’t tell you how many coffee dates and emails I’ve exchanged with strangers who turned into friends thanks to the blog. I’m so humbled every day that people come to me for my opinion and expertise, and that is exactly what challenges me to push myself and learn more each day.

 
Where do you see yourself in 10 years?

I used to have a planned-out roadmap for my life, but I threw that out years ago! Honestly, in 10 years I would be over-the-moon if I was owning my own digital consulting business, with an emphasis on helping small brands grow into something mighty and amazing.


What is your philosophy of life?

I try each and every day to be helpful to others – what’s the point in working so hard if you can’t help others at the end of the day?

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To learn more about Lindsay, check out her site here: http://www.thatworkinggirl.com/
Connect with her:  Instagram Facebook Pinterest Twitter
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Monday Moment’s Inside: TrendHim UK

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 Blog’s name is TrendHimUK.

 http://trendhimuk.blogspot.com

Tell us a little bit about your background:

I graduated from the Economy Department.  I was the editor of an advertising and marketing magazine for almost 3 years. I was a freelance writer for various magazines including lifestyle magazines. For the last 4 years I have been the social media content strategist for various brands.

How did you start your blog and why?

I started a blog in order to use it for the brands that I worked for instead of looking for a blogger or trying to convince one to write about my customer’s brand. Then it became a blog by itself. My father loves shopping and wearing good things. I have many male friends who are the same as my father. We go shopping and we spend more time in the men’s section than the women’s section. They also take advice from me.

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What is your blog about?

My blog is about men’s style and fashion, but from a woman’s eye. It’s a menswear blog written by a woman. What do we –women- like in menswear? What do we prefer our boyfriend/husband wear?

What are the best and worst things about being a blogger?

Best thing is that you can write your own opinions and people read it. You create something… It’s such a good felling to get ‘likes’. I think it’s about the ego, human nature… I can’t see a bad thing…

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What are the things you like most about your career?

Writing and taking photos, meeting new people all the time.

 

What are some of your top sources of inspiration?

Streets! I always find the street looks mesmerizing and better than the runway. It shows the person’s character and home life. I have always been a curious person. Other sources of inspiration are my friends, my father, and other blogs.

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What is a typical day like?

First thing first: Coffee! I can’t wake up without a coffee! Checking my e-mails and my social media accounts, going for horse riding (show jumping) and start working. Dinner or movie or both with friends at nights. Party sometimes but not as much as I used to.  And travelling… I love travelling and I travel a lot.

What are some of your greatest accomplishments?

There were 2 times that I was in the main role creating a brand and developing them. It was like giving birth.  (I don’t have a child by the way) And my horse… I do attend show jumping competitions. I also did interviews with Kevin Costner and Rupert Everett in person.

What would be your advice to someone wanting to start a blog?

Just start and keep writing no matter if someone reads it or not. Someone will see and read it eventually. Trust the WOMM (Word of Mouth Marketing). Write the things about what you like most. Be efficient in social media. It’s a MUST in the new world. Blogging must be your life. Otherwise it fades.

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What’s your philosophy of life?

Always do what makes you happy.

Check out the site, http://trendhimuk.blogspot.com

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Monday Moment’s Inside: Zerxza

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Name and Blog Name:  

I’m Epp-Maria and my blog is called Zerxza (or Zerxzastyle ,  that would be the blog’s address: www.zerxzastyle.blogspot.com)

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Tell us a little bit about your background:

I’m a 20-year-old fashion lover and I grew up in Estonia that is a little country in Northern-Europe. My childhood has been one big bumpy ride – I grew up with my grandparents that were very controlling and old-fashioned so I was kept away from everything trendy, I couldn’t wear skirts/dresses, high heels, make-up, revealing tops, pretty much nothing. Deep down however I always loved fashion and envied the girls who could wear heels and make-up .. when I moved away from home after high school I finally got the chance to express myself and be the way I am – no more holding back! Also I met my boyfriend in high school and he has changed me a lot more confident about the way I am. Thanks to him I’m much more certain about what I do and I have to thank him for being the way I am right now!

How did you start your blog and why?

I’ve always loved blogging and writing down my thoughts – as a child I used to have diaries all the time or I just wrote short stories in the notebooks. When I got older and had a computer I blogged about my personal life but then due to life changes I stopped that. After moving away from home and being able to be free in terms of my appearance, the blog was kind of a “natural” thing to move to – somehow one day my boyfriend told me he’d like to take pictures of my outfit and there it started. We had no idea what we were doing but finding a reason and possibility to share my views in fashion was a big deal for me!

What is your bog about?

Let’s say my blog has a little bit of everything in it – it has been focused mainly on my personal style that I hope people find somewhat inspiring but besides that I’m trying to concentrate more on the fashion journalism part and write about different trends about my blog: like what’s in this season, what are celebs wearing etc. One popular section that is rather new in my blog is “Fashion rant” that means I write about some controversial trends in my blog from this funny/sarcastic perspective. People love to read articles that aren’t sugar-coated!

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What are the best and worst things about being a blogger?

Thanks to the blog I’ve got some great possibilities. First of all, what’s the biggest plus in blogging for me is the confidence and energy-boost it gives! If you are tired and don’t want to go out but you know there are people who want to read your articles and see updates from you, you just have to push yourself – blogging means you won’t have those sloth-moments and you are always motivated to keep going. Also, seeing pretty pictures taken of you, you just can’t help but feel very good about you! Now on the business side thanks to blogging I’ve met some great people and that is only priceless. But on the worst side I can’t really say there is anything. Yes of course there are negative/hurtful comments but it just makes you stronger as a person and I wouldn’t say it’s that worse. If you make it a positive experience, there is nothing bad that can happen!

What are the things you like most about your career?

I’m not that sure I can call blogging a career right now because I still need a day job to “pay the bills”. However, I definitely hope one day it will be a genuine career because the thrill blogging gives is amazing – the shooting, the events, the people – it’s all once-in-a-lifetime feeling!

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What are some of your top sources of inspiration?

I always love to say that inspiration is everywhere – you can find inspiration from the streets, from the surrounding you have (like seeing a very beautiful park and wanting to take pictures exactly there), but of course brands and other bloggers are a great influence. So overall I just like to keep my eyes opened in case a flash of inspiration passes by 😉

What is a typical day like?

All days are rather different but the most common one starts with morning coffee and a little breakfast that is sided by scrolling through my blogroll – I want to keep an eye on what’s going on in blogging world, what are other bloggers up to and what’s going on in fashion overall! Then we’re usually off to the city for some meetings (if we have any on that day) and then going to prepare the post by taking the photos for articles. In the evening I finish the post by editing pictures etc. It can all vary a lot but these are the basics of my days!

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What are some of your greatest accomplishments?

I wouldn’t say I have particular accomplishments since I’m still really growing my blog – it’s rather young and I try to be active with writing nice, informative articles. However, for me a great thing was achieving over 500 fans very rapidly and having some brands collaborating already. I only hope to grow it bigger every day!

What would be your advice to someone wanting to start a blog?

I’d say go for it! The only thing that can stop you is yourself by setting boundaries but if once you step out of those borders, you’ll be able to do great things! Blogging needs passion and commitment because it’s no secret blogging will become your life! It can consume your days like you can’t imagine so you have to be ready for that challenge. If you have the passion and thrive towards something, then just go for it J Everything else will come on the way!

What’s your philosophy of life?

My philosophy, if so called, is a quote by Ralph Waldo Emerson : “Wins the one who believes in winning”. If you believe in achieving something or if you simply believe in yourself, everything can become real! Be bold, be confident and smile!

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