Insider with That Working Girl

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I got a chance to interview Lindsay from That Working Girl on all her success. Not only is she a social media guru, she runs a very successful site. We got the opportunity to learn more about That Working Girl!
Tell us about yourself, what is your personal background?

Growing up, I always knew that I had a knack for writing and wanted to someday incorporate it into my career. Fast forward to college, where I pursued a fulfilling degree in journalism and worked my way up through the ranks of our campus newspaper to serve as our Editor-in-Chief during my senior year. Upon graduating, I experienced a change of heart and dabbled in PR and advertising before landing where I am now working full-time in social media! I can honestly say that my experience trying out different areas of media was great, and I wouldn’t change a thing. I’m currently helping manage social media for a national brand, and it’s so funny for me to look back to three years ago when I was managing an on-campus Instagram account with 100 followers, and now I product content for an audience of over 35,000!

 
What inspired you to start That Working Girl?

The idea to launch That Working Girl came to me during an amazing. whirlwind trip to New York City in the spring of 2012. I had the incredible opportunity to visit Cosmopolitan magazine with a small group of handpicked students, where I got to tour the office and have a meet and greet with several key editors. While I was there, former Editor-In-Chief Kate White noted that starting a blog about what you were most passionate about was a great way to product quality content and connect with others. As soon as I hopped on my flight home I began scribbling notes (I still have them!) to begin a launch plan for That Working Girl.

Over the last 4 years the site has certainly seen its fair share of changes, and has grown along with me and my career. I can’t lie – with the pace of my professional life picking up speed it’s sometimes very difficult to keep up with a blog, but connect with and helping others is always worth it to me.

 
What were your goals when you created the site?

My initial goal was to help other women find fulfillment in their careers – namely through internship and job opportunity postings. At the time, I was fresh into my 20s and was hungry for any great opportunity to learn more about the media industry. That Working Girl was initially very media-focused, and has since evolved into a career and lifestyle destination.

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How has it evolved over the years?

That Working Girl has seen several rebrands, with each blossoming into something more amazing than before! As I’ve added contributors and blog sponsors into the mix, the amount and quality of my content has picked up. I’m currently planning out content that will showcase more of my personal life, as I’ve kept most of myself hidden away and behind the scenes of the site. Now, I’m ready to share more of my personal journey and experiences!

 
What are some obstacles that you have had to overcome?

The biggest obstacle that I’ve had to overcome – and am still overcoming! – is finding ample time between all of my other commitments to tend to That Working Girl and regularly update with fresh content. My contributors are a huge help to me. They are all so kind and smart, and their blog contributions never cease to amaze me. Other than that, figuring out whether or not I should keep my personal and blog social media accounts separate is a big hurdle. We’ll see where that goes!

 
What has been your greatest accomplish thus far?

My greatest accomplishment thus far has been That Working Girl’s ability to help women and meet them exactly where they are in their career. I can’t tell you how many coffee dates and emails I’ve exchanged with strangers who turned into friends thanks to the blog. I’m so humbled every day that people come to me for my opinion and expertise, and that is exactly what challenges me to push myself and learn more each day.

 
Where do you see yourself in 10 years?

I used to have a planned-out roadmap for my life, but I threw that out years ago! Honestly, in 10 years I would be over-the-moon if I was owning my own digital consulting business, with an emphasis on helping small brands grow into something mighty and amazing.


What is your philosophy of life?

I try each and every day to be helpful to others – what’s the point in working so hard if you can’t help others at the end of the day?

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To learn more about Lindsay, check out her site here: http://www.thatworkinggirl.com/
Connect with her:  Instagram Facebook Pinterest Twitter
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Monday Moment’s Inside: Brunettes on Broad

Blogging is a newer career in the fashion industry, yet it is quickly rising to the top. Most designers want bloggers at the fashion shows to recap and spread the word about what’s new and hot.  On B and B, Jordanna shares with her fan base different must have products. In return, brands love her!  She is sharing her story with us today!

Name and Blog Name:  Jordanna Arbogast, Brunettes on Broad

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Tell us a little bit about your background: 

I studied Fashion Merchandising at West Virginia University and took styling and trend forecasting courses abroad in Paris, France.  Right out of college, I interned in a small showroom in NYC called A Supreme Agent.  It was a wonderful experience that allowed me to see a more behind the scenes look into the fashion industry (tradeshows, showroom appointments with buyers, traveling to clients with hundreds of shoe samples in rolling luggage through the NYC subway, etc).  It was not glamorous by any means, but it was thrilling and every day felt like a new adventure.   I knew then that I was born to work in the fashion industry.

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How did you start your blog and why? 

I started working for a bank to have a normal M-F, 9-5 schedule after becoming burnt out with the retail industry hours.  I missed doing something fashion related so my boyfriend actually gave me the idea to start a shopping blog.

What is your blog about? 

Brunettes on Broad is a shopping/lifestyle blog where readers can come to find the hottest styles and trends on the market.  Whether it’s fashion, beauty products, home décor or an amazing recipe, B on B has you covered.

What are the best and worst things about being a blogger? 

The worst would be finding the time and energy in the evenings and weekends after my 9-5 job to keep up with everything.  It can be very time consuming doing it all on your own, which is why I LOVE having guest bloggers and other contributors help me out!  The best for me is getting to do something that I truly love and know I am good at.  Networking with other great bloggers is fun too, and freebies are a pretty fantastic blogger perk!

What are the things you like most about your career? 

Since starting my blog, I have come across some pretty awesome bloggers.  I love networking and meeting new people in the blogging industry.  It’s exciting to see my blog grow and gain support more and more each day.

What are some of your top sources of inspiration? 

I have always been drawn to anything French or Parisian.  It’s in my blood, I can’t help it.  Antiques and vintage finds excite me!  I get that from my mom.  My favorite designers/brands/stores are Michael Kors, Kate Spade, Prada, C. Wonder, Target…it’s an eclectic list, but I love mixing designer apparel with budget-friendly pieces!

What is a typical day like? 

I try to get up early and work on a post or two before I go to work.  My lunch break normally consists of checking emails on my phone and keeping up with my twitter, facebook, pinterest, and instagram accounts.  After getting home in the evening, working out and having dinner, I usually answer emails, work on more posts and look for anything on the web that’s “blog worthy”.

What are some of your greatest accomplishments? 

Starting my own blog is something I am very proud of!  It has been a lot of hard work and a learning experience to say the least.

What would be your advice to someone wanting to start a blog? 

Make sure you have the time because it takes a lot of dedication to maintain a blog.  Use social media as much as possible to get yourself maximum exposure.  You have to really put yourself out there and be consistent with your posts if you want loyal followers.

What’s your philosophy of life? 

There’s always something to smile about.  If something in your life is making you unhappy, do something to change it.

Check out B and B at: brunettesonbroad.com

 

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Nitty Gritty Fashion- New Name, New direction

This site will continue to be focused on fashion, I am just dedicating more time to the site and adding new exciting topics. The new format is listed below

Monday Moment s Inside :  
“Behind the scenes”, showcasing someone in the fashion industry, giving you a better look into the world of fashion.
Tuesday Treasures:  
Showcasing must have products, items on sale, what is trendy and where to shop.
Wednesday Wardrobe:  
A look into my style, my inspiration and my closet.
Thursday Thoughts: 
Showcasing what is going on in the fashion industry, events, designer highlights and fashion shows.
Friday Fun Love:
The new addition to the site is the relationship column. Since my husband is a Marriage and Family Therapist, we have learned a lot about relationships and I am excited to start sharing that information with you!

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Tuesday Teaser: Starting soon I will be showcasing and interviewing different people within the fashion industry. You will get to see behind the scenes of what they do and how they got to where they are today! Stay tuned….