Tosha Cole Clemens- Teaching “DIY PR” at Phoenix Fashion Week

Tosha Cole Clemens will be the Fashion Expert Speaker teaching DIY PR at PFW this year!

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FIDM Presents: The Business of Fashion Seminar Series Oct. 1 – 3, 2015

Phoenix Fashion Week

Friday, October 2, 2015 at 9:00 AM (MDT)

Get your tickets here:

http://www.eventbrite.com/e/fidm-presents-the-business-of-fashion-seminar-series-oct-1-3-2015-tickets-18081427035

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Learn How To Be Your Very Own Publicist For Your Fashion Brand

Sunday, April 19, 2015 from 1:00 PM to 3:30 PM (EDT)

New York , NY

Get Tickets Here:

http://www.eventbrite.com/e/learn-how-to-be-your-very-own-publicist-for-your-fashion-brand-tickets-15721402137

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Do you have a great product but not sure how to get your brand name out to the masses?

Are you not in a position right now to hire a expensive PR agency?

We will teach you how to generate organic press for your brand.

Learn how to be your own publicist!

Tosha Clemens from Tosha Clemens PR & Brand Agency represents the fashion, beauty and lifestyle industries. Her specialty is shaping emerging and existing brands, both product and personal brands into house-hold names through targeted online and print publications, social media, entertainment placement, celebrity endorsements and product development consulting.

Here’s what Tosha will teach you:

-How to approach magazine editors
-How to work with stylists

-How to create a buzz on social media

-How to create a press release and send to major news outlets
-How to set up your website to showcase your press

And much more!

We’ll also hold a 30 min Q&A session at the end of our workshop to cover any questions you might have!

Whether you’re an emerging designer, new to the fashion business, or a fashion student thinking of launching your own label, this workshop will give you the practical insight into what to do and what not to do in order to get press and buzz around your brand!

Come join us!

When: Sunday April 19, 2015

Time: 10:30am-1:00pm

(Q&A will take place at 12:30 pm)

Where:

116 West 23rd Street, Suite 5 (5th floor)

New York, NY. 10011

Cost:  $35

About The Fashion Potential:

The Fashion Potential teaches Indie, Emerging Fashion Designers and students the insider tips and tricks they need to create a successful fashion brand. We teach you about the business side of fashion the right way!

http://thefashionpotential.com

Email: melissa@thefashionpotential.com

Twitter: @fashpotential

Facebook: The Fashion Potential

Pinterest: https://pinterest.com/fashnpotential/

Instagram: Fashpotential

Limited Seats are available so sign up today!

Have questions?  Email hello@thefashionpotential.com

Thursday Thoughts: The World of Fashion PR!

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I have been asked a lot…. what is Fashion PR? Well today I’m going to answer some of your questions so you can get a behind the scenes look into our world as a Fashion Publicist!

-What is Fashion PR?  

Public Relations for the Fashion Industry

-What all does Fashion PR consist of?

Helping different brands within the fashion industry gain exposure in different outlets, such as: Magazines, TV, Music Videos, Red Carpet Events, Celebrity Endorsement..etc.  I’ve included some examples of our work in these areas so you get a clear visual!

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Our client, bstrd jewelry. A editorial photoshoot for magazines

Aeveka for Kaya Jones

Our client, Aeveka Skincare sponsoring singer Kaya Jones album release event

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Our client, Lauren Mayhew’s photoshoot with Fig Tree Jewelry and also filming her new music video.

Azadeh 2 in Trend Prive

Our client, Azadeh Couture in Trend Prive Magazine

-What makes a Fashion PR agency successful? 

Having connections at the right places. One thing we do at our agency (Tosha Cole Clemens PR & Brand Agency) is set down with our clients and ask them their goals and then we create a monthly plan in order for us to achieve those goals. Being realistic with your expectations and theirs is key! Also being professional and reacting quickly is a must. Events and opportunities happen and you have to be able to respond asap! Your job never stops at 5pm!

-What do you like most about Fashion PR?

At our agency, we love working with different types of clients. It creates a new fresh approach to each day. I personally love attending fashion shows and events on behalf of our clients

-How does someone get started in pursuing a career in Fashion PR? 

Determination and hard work! I have always been a believer that no matter what you want to accomplish in your life, you can if you are determined to do it. However, with that….you also have to set yourself  up for the best results. I wouldn’t advise someone to just start a career in something without having experience or doing their homework. I went to school for fashion and purposely worked in the field under people for 10 years. That experience developed my credibility, my network and my work ethic. If you had a lot of money, you could probably pay your way to the top but I believe in doing things the right way and developing yourself first. Be ok with running your own race, at the end of the day it’s a marathon not a sprint.

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-How did you decide to start your own agency?

I had been consulting for different brands on product development, design and manufacturing and I started to notice the recurring need that all the brands have was PR (more exposure). You can have an outstanding product but if you don’t get it out to the public, what good is your product? So PR just seemed like a natural addition to my business. It has now pretty much taken the first seat to our business and we are setting back and watching our agency expand into countries all over the world!

The World is Your Runway….how are you walking? =)  Follow your dreams, you only have one life to live…go live it! I am!

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