Sapphire Dawn Jewelry
I have always been such a fan of jewelry. Taking a boring outfit and giving it a new breath of fresh air is what jewelry does! Retail buyers are constantly on the lookout for upcoming brands to offer to their customers. Sapphire Dawn is a wholesale brand that caters to that eager buyer! Let’s learn more about this brand from the owner, Chanel Miller.
What made you decide to start your company?
Passion for people and the desire to work in a purpose driven company that is geared to contribute positively to our world and make a difference. My vision was to empower previously unemployed people and offer them an opportunity for skill development with the hope of restoring their dignity and assisting them to support their families.
What is your company known for or what is unique about it?
Our mission is to bring back Hope and Dignity to previously unemployed people. We wish to distribute exceptionally beautifully hand crafted Jewelry to gifts shop and boutiques, and develop awareness and support for ethically traded products. All jewelry is not mass produced, we carry limited numbers per design. Each item is a piece of art to be treasured by customers who wear them. We want clients to feel they have stock that is something different to what is found in chain stores.
What do you enjoy most about your job?
I’ve always had a passion for jewelry design, but never realized I would love teaching and training as much as I do. I would most certainly say that imparting of skills and knowledge to my team of previously disadvantaged women is the most rewarding part of my job.
What has been your greatest accomplishment?
We had the great privilege of designing a necklace for Celine Dion while she was performing in Las Vegas at her show.
What would you say the hardest part of growing this business is?
Our greatest challenge is to find Sales Representatives who are equally passionate about our cause and can ignite the same passion with store owners who wish to carry our line.
What is your daily routine like?
We are tremendously busy and as a ‘women only team’ we have fully mastered the art of multi-tasking. The girls not only manufacture, quality control, manage and dispatch stock, they also check our social media accounts to keep in touch with our fans and followers online on a daily basis.
What is your philosophy of life?
I believe the answer to happiness is seeking your purpose and using your talents in the area you are most passionate about. Life is an opportunity to fulfill our purpose, master skills, and ultimately to leave a legacy that contributes positively to our world.
What is your goal over the next 5 years?
We are looking for independent Sales Representatives to carry our line in all 52 States in the USA
What is one thing that you would like people to know about this brand that they might not otherwise know?
Our name Sapphire Dawn has a special meaning to us. The symbolism of the Sapphire is “The Fulfillment of Dreams” and “Dawn” symbolizes “New Beginnings”. By purchasing our Jewelry and Gifts, you can contribute to Fulfilling the Dreams of our Team and making New Beginnings in their lives possible.
I have this necklace from the brand and love it!
To learn more: www.sapphiredawn.co.uk
Photos by: Patty Cole: http://www.PattyCole.com