Monday Moment’s Inside: A Gifted Society

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Extremely dedicated, talented, well-rounded and professional are the words I would use to describe Victoria from A Gifted Society.  I have had the privilege of knowing her for a few years now and I consider her one of the industries finest! I enjoyed interviewing her for NittyGritty!

Name and Company Name:

Victoria N. Koch

A Gifted Society

http://agiftedsociety.com

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Tell us a little bit about your background:

I was born and raised in Orange County, California and graduated from UC Santa Barbara. Around 19, I got really into fashion and writing. I started a zine on campus, which helped me get an internship at Los Angeles magazine. After interning I worked there part-time while I was in grad school at UCLA.  Eventually I became a freelancer and one story led to the next. For the next decade I wrote hundreds of fashion, food and celebrity stories for publications such as The Los Angeles Times, USA Today, InStyle, The Huffington Post, Los Angeles Confidential, style.com and C magazine.

How did you start your company and why?

I was primarily a print journalist and with the advent of digital content combined with the recession, there was a big shift. No one was buying magazines and newspapers anymore. Articles were getting shorter, advertisers began dictating some editorial content and I went through a lot of new editors in a short period. Rates were cut dramatically and even the huge publishing companies couldn’t seem to pay me on time. I figured that it was better to leave before things got worse and honestly I was exhausted. I sometimes interviewed 20 people in a week and often worked evenings and weekends covering parties and award shows, which was great in my twenties, but as I got older I found it a lot less exciting.

When I was a journalist, I had two copywriting clients on the side so when I decided to start my company a few years ago, I knew I at least had them to count on. I’ve always worked for myself, but with A Gifted Society I feel like I am running a real small business and it’s incredibly rewarding. I am busier each year and I feel lucky that I can choose who I want to work with.

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What is your company about?

First and foremost I am a copywriter, so I help clients with all kinds of writing, from bios and websites to email newsletters and advertising. I manage the social media presence for a few clients and also offer consulting services on everything from branding to photo shoots. I currently work with a diverse and inspiring group of brands and individuals who range from fashion and beauty to real estate and architecture. I also teach social media, blogging and branding workshops and offer one-on-one sessions via Skype, phone or in person in L.A.

What are the best and worst things about being a business owner?

Best: Freedom; not having to deal with office politics or petty drama; being around clients who are the best in their respective fields; I don’t have to buy “work” clothes.

Worst: Invoicing and general bookkeeping; no health insurance, paid vacations or 401K matching, but it’s all good because the benefits far outweigh any negatives.

What are the things you like most about your career?

I get to be creative every single day, I’m never bored and I have the time to do things that make me happy. I love that I can help businesses, both big and small, just by coming up with a concept, strategy or clever headline. My clients trust me to do my job, which I truly appreciate, and I still get a kick out of seeing something I’ve written on a billboard or in the pages of Vogue.

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What are some of your top sources of inspiration?

Art, books, music, travel, fashion, random Tumblr blogs, Los Angeles and my talented friends. I like being around people who pursue their dreams and don’t waste time living somebody else’s. I also find inspiration in companies and brands such as Apple, Everlane, Handsome Coffee Roasters and Ace Hotel, who are doing it so well from a customer and branding point-of-view.

What is a typical day like?

I wake up early and go to yoga or Bar Method and then I catch up on emails. Sometimes I have client meetings or presentations, but most days I am in my office writing and creating social media posts while Morrissey, Beyonce, TV On The Radio or Arctic Monkeys plays in the background. When I have downtime I read everything I can, including the New York Times and Jezebel, and get a lot of news from Twitter. I like to know as much as I can about what is going on in the world.

Since I work by myself, I like meeting people for lunch or a drink a few times a week. Most of my friends here are also creative entrepreneurs who have the flexibility to grab a meal and sometimes we end up chatting for two or three hours. I usually end the workday around five so I can meditate and then watch Anderson Cooper 360.

The best part of my day is when my husband comes home from work and we can hang out before I pass out at 10:30.

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What are some of your greatest accomplishments?

Getting published in the L.A. Times at age 22, traveling extensively and always listening to my gut. The latter is a huge part of any success I’ve had in life. And, it may sound silly, but the first time I could do 20 push-ups on my toes I was so proud of myself. But my greatest accomplishment is donating stem cells/marrow to an unrelated recipient seven years ago. He was dying of leukemia and I’m happy to say that he is healthy and now a father of two. They named their daughter Victoria, which is probably the biggest honor of my life.

What would be your advice to someone wanting to start a business?

Be fearless, motivated, organized and authentic. Do your homework and talk to anyone who can help or inspire you. Read the Steve Jobs biography by Walter Isaacson and try to care about your product one percent as much as he did. Start small and build from there. Also, your logo, website, photography and social media presence need to be on-point. If you don’t feel confident doing it yourself then hire someone or do a trade. You really get one chance to make an impression so you have to make it count. Oh, and get a great office chair. Mine is the Think chair by Steelcase.

What’s your philosophy of life?

Don’t talk about it, be about it.

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Check out http://agiftedsociety.com

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Monday Moment’s Inside: Blog The Dreams

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Name and Blog Name: Bárbara de Robles // BLOG.THE.DREAMS

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Tell us a little bit about your background:

I’m from Barcelona, 25 years old. I studied law but my real passion is fashion, and I’m trying to work in this area. I’m also doing some jobs as a photography model when I can!

How did you start your blog and why?

I have been always a social network lover and I had profiles in plenty of them. I had accounts in lookbook, chictopia, etc. but I never did a blog until February of 2013. Yes, just 9 months ago… And now I regret not starting before!

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What is your bog about?

I talk about fashion, my point of view in fashion. Also about tendencies and lifestyle. I recommend places to go and visit or have lunch in my city, as well!

What are the best and worst things about being a blogger?

The worst thing is the time you have to dedicate to it. Not just ON it, also in many other social networks to promote it, in taking the pictures, retouch and select them, etc. But the feedback you receive with it is amazing. I think it’s the best part, people telling you so many nice things and applauding your work… It’s great!

What are the things you like most about your career?

Professional career? I don’t have yet a professional career… but I would love to have a long and proudly career on fashion, and I am trying it with my blog. Hope one day I could answer this question with another story!

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What are some of your top sources of inspiration?

Nowadays, Instagram is one of my favorite social network to get inspired. There are so many personal accounts and brand accounts, and thematical accounts that you can find there all of the inspiration you need.

What is a typical day like?

Well, now I’m just working on my blog, so I wake up and answer all pendent e-mails. Then I go to the gym and later I meet my boy, and photographer, to take new pictures for the blog. Normally I update my blog 3 times per week so I prepare the posts and answer all the comments people leave on my blog.

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What are some of your greatest accomplishments?

Don’t make me sad! I’m just 25 years old… hahahhaa let me take my time to make some great accomplishment…! By the way, I’m on my way to reach what I had wanted for a long time… we’ll see if I get it!

What would be your advice to someone wanting to start a blog?

To be patient. Don’t try to get followers so easy. Take care of them and answer all their comments. They will appreciate that.

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What’s your philosophy of life?

Trying to reach whatever that makes you happy. Cause trying is also comforting.

 Check out the site at: http://www.blogthedreams.com/

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Tuesday Treasures: Focus on Fashion Retail Magazine

Fashion Line Created: Now What?

Interested in starting a fashion line? Already created a fashion line and now not sure what your next steps should be? Well, today is your day! I have detailed out a step by step guideline to take your line to the next level. Learn how to work with factories to produce great products in a cost effective and timely manner!

http://issuu.com/focusonfashion/docs/focus_dec_2013/34

Focus on Fashion Retail Magazine

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Monday Moment’s Inside: TrendHim UK

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 Blog’s name is TrendHimUK.

 http://trendhimuk.blogspot.com

Tell us a little bit about your background:

I graduated from the Economy Department.  I was the editor of an advertising and marketing magazine for almost 3 years. I was a freelance writer for various magazines including lifestyle magazines. For the last 4 years I have been the social media content strategist for various brands.

How did you start your blog and why?

I started a blog in order to use it for the brands that I worked for instead of looking for a blogger or trying to convince one to write about my customer’s brand. Then it became a blog by itself. My father loves shopping and wearing good things. I have many male friends who are the same as my father. We go shopping and we spend more time in the men’s section than the women’s section. They also take advice from me.

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What is your blog about?

My blog is about men’s style and fashion, but from a woman’s eye. It’s a menswear blog written by a woman. What do we –women- like in menswear? What do we prefer our boyfriend/husband wear?

What are the best and worst things about being a blogger?

Best thing is that you can write your own opinions and people read it. You create something… It’s such a good felling to get ‘likes’. I think it’s about the ego, human nature… I can’t see a bad thing…

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What are the things you like most about your career?

Writing and taking photos, meeting new people all the time.

 

What are some of your top sources of inspiration?

Streets! I always find the street looks mesmerizing and better than the runway. It shows the person’s character and home life. I have always been a curious person. Other sources of inspiration are my friends, my father, and other blogs.

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What is a typical day like?

First thing first: Coffee! I can’t wake up without a coffee! Checking my e-mails and my social media accounts, going for horse riding (show jumping) and start working. Dinner or movie or both with friends at nights. Party sometimes but not as much as I used to.  And travelling… I love travelling and I travel a lot.

What are some of your greatest accomplishments?

There were 2 times that I was in the main role creating a brand and developing them. It was like giving birth.  (I don’t have a child by the way) And my horse… I do attend show jumping competitions. I also did interviews with Kevin Costner and Rupert Everett in person.

What would be your advice to someone wanting to start a blog?

Just start and keep writing no matter if someone reads it or not. Someone will see and read it eventually. Trust the WOMM (Word of Mouth Marketing). Write the things about what you like most. Be efficient in social media. It’s a MUST in the new world. Blogging must be your life. Otherwise it fades.

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What’s your philosophy of life?

Always do what makes you happy.

Check out the site, http://trendhimuk.blogspot.com

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Tuesday Treasures: Aeveka Skincare

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I have to share my new favorite skincare line with you all, Aeveka. I am a huge fan of natural, organic products. After being in the fashion business for over 10 years, I have learned about so many unhealthy chemicals that are in our garments and like Ilona states below, they are also in our products (which is even scarier). Protecting our body on the inside and out should be one of our biggest goals…now we have a solution for the skin, Aeveka. I have been using Aeveka on my skin and absolutely love it!

The face wash has a citrus smell to it that I love.

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The day creme is the perfect consistency and has a nice cucumber smell.

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The enzyme treatment is amazing, you feel it right away. However, don’t be alarmed by your face turning red. This is the blood coming to the surface (which means it is working)

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All of the products offered from Aeveka are amazing, I would highly recommend them! To see more products go to the website. www.aeveka.com

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Now we are going to get a behind the scenes look into starting this company, Ilona Landver- the owner is going to share more about it with us!

Tell us a little bit about your background:

I have been in the beauty industry for over 10 years. I started out as a massage therapist then got my esthetician license, followed by a nail technician license. I have a few more licenses under my sleeve. I am also a certified holistic health coach and certified yoga instructor. But I took everything I have learned, all my research & hard work and put it in to my main passion and focus, which is my Aeveka skincare line.

How did you start your company and why? 

I struggled with acne in my teenage years and had tried many different beauty lines. I would like one product from one line, another product from another line. But I couldn’t find one natural and pure product line from which I wanted to use ALL their products.

I always told myself that I would one day create a skincare line that is beneficial, natural and effective.

At that time I also had no idea that parabens, phthalates and formaldehyde (just to name a few) are so bad for us and YES, unfortunately they can be found in most skincare lines on the market today. Knowing what I know now about the harmful effects that cheap filler ingredients have on our bodies, helped me to start my own company, Aeveka, naturally pure

What is your company about?

Aeveka is about healthy, natural and pure skin products.  Aeveka skincare is made with natural and organic ingredients. Our products are not filled with harmful, heavy oils and water but rather with real fruits and vegetables. Our pure juices and green & red teas are cold pressed in order to keep their nutritional value.

What are the best and worst things about being a business owner?

Best: I get to work for myself & be my own boss, make my own decisions, be on my own time.

Worst: work for myself & be my own boss, make my own decisions, be on my own time – it’s a double edged sword sometimes! Being your own boss is great but it comes with A LOT of responsibility and at 5pm you don’t leave your work at work. I always take my work home with me, it’s always on my mind. But in the end, being a business owner is rewarding, especially when I hear my clients say how much their skin and lives have changed for the better and how much they appreciate my Aeveka products.

What are the things you like most about your career?

I love helping people, talking one-on-one with them, finding out what they’re all about. Most of my clients have become my very good friends.

What are some of your top sources of inspiration?

My top inspiration is my dear friend Eva Kovacs, who just recently passed away from cancer. We went to esthetician school together. She was older than me so I looked up to her a lot. She was always guiding and advising me. She was definitely a big, positive influence in my life which is why I named my skincare line after her nick-name “Aeveka.”

What is a typical day like?

Work, work, work! Now that I’m expanding my business with my new skin care line Aeveka, there are so many things to take care of. I’m looking forward to hiring a great big team to help me with this amazing skin care line!

What are some of your greatest accomplishments?

My greatest accomplishment is knowing that at the end of the day, I absolutely love what I do. That I have been working for myself for over 10 years and I’m now launching my very own amazing, natural skin care line “Aeveka!”

What would be your advice to someone wanted to start a business?

My advice to someone who wants to start a business is to be prepared for a lot of hard work. But it’s absolutely worth it if you’re doing something that you love and it helps others. It’s so rewarding!

 

What’s your philosophy of life?

Surround yourself with positive people in your life. Because without positive/supportive influences, life is really difficult. I wouldn’t have been able to start a second business without the help of my best friends and family. They are amazing.

I also believe in living life to the fullest. You never know what the next day will bring. I was always so cautious about starting my Aeveka skincare line and that’s why I didn’t start it sooner. I had a lot of IF this and IF that happening. But if there is no risk there is no reward. So I did it!

To buy products or learn more: www.Aeveka.com

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Monday Moment’s Inside: Vogue Binge

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Let’s get to know blogger Ashley Goode, the founder and creator of Vogue Binge

Tell us a little bit about your background:

I am currently finishing up my last year in college, studying Fashion Merchandising & Retail Marketing. Growing up, I have always had love for clothes, sketching, and design. It wasn’t until my high school years that I became hands on with fashion, allowing me to realize my passion. Throughout my teenage years, I managed a blog called Vogue Binge, where I showcased my personal style and fashion tips. When I started college in 2010, I turned Vogue Binge into my own business. My business specializes in photography, personal style, and blogging. Over the years, I have had the opportunity to photograph models and fashion shows, style clients, and work backstage of Charlotte Fashion Week.

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How did you start your blog and why?

Vogue Binge originally started off as a fashion blog. When I realized how much I enjoyed inspiring others through my platform, I decided to turn it into a business. The business has been created to inspire others to follow their dreams, through many art forms.

What is your company about?

Vogue Binge’s mission is to “Create to Inspire.” Our goal is to encourage individuals to create their path in life, and inspire others along the way.

What are the best and worst things about being a business owner?

I have to say, the best thing about being a business owner, is seeing my success making a positive effect on others. Just turning my dreams into a reality, motivates others to work hard towards what they want in life. That’s the best thing I could ask for, to inspire others through my platform. When it comes to the worst, I have yet to see it. I think my outlook on my struggles has allowed me to turn them into positives.

What are the things you like most about your career?

 I like being able to put a smile on my clients’ face and encouraging them to have a better outlook on life. Just knowing that I am able to inspire another individual, makes me happy. I also love meeting so many influential people along the way. It’s great meeting humble individuals who are willing to help you towards your dreams and give any advice possible.

What are some of your top sources of inspiration?

Honestly, I pull inspiration from anything around me. From the weather outside to a an article in a magazine, I am easily inspired.

What is a typical day like?

A typical day in my position is very spontaneous. One day I may have to conduct an interview for the blog, whereas the next I may have to do a photoshoot.  Most of the time I am reading/responding to emails, researching topics, and creating new blog ideas. Everyday is a productive one. I try to stay as busy as possible.

What are some of your greatest accomplishments?

My number one accomplishment would have to be receiving the position as ‘Fashion Editor’ of TheNautieNetwork.com. A few recent success are, getting a new company logo and receiving a fashion styling internship in New York. I am so grateful and excited for what more is to come!

What would be your advice to someone wanting to start a business?

My advice to someone starting a business is to just go for it! If you have a vision and you see that it’s possible, do it! Don’t doubt yourself, all it starts with is a dream. Throw in hard work, networking, learning, and you’ll get there.

What’s your philosophy of life?

My philosophy in life is that you must work hard, so that you are prepared for when your opportunities come. You can’t expect for things to happen if you’re just sitting around, you have to go out and work for it.

Any additional info/comments:

You can check out my fashion & inspiration blog at VogueBinge.com. Where you can also find out more information on our services. Be sure to follow us on Facebook, Twitter, and Instagram at @voguebinge.

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Thursday Thoughts: Esley Sale

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You don’t want to miss out on this exciting shopping event! Sample Sale running October 12-13. Savings up to 80% on the young contemporary women’s styles. Load up on tops, bottoms, dresses, outerwear and more.

WHEN:
October 12, 2013 7:00 AM – 12:00 PM
October 13, 2013 7:00 AM – 12:00 PM

WHERE: 
Esley Collection Sample Sale
754 E. Pico Blvd.
Los Angeles, CA 90021

Check out www.esleycollection.com for the latest collection

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