Interview with My Beads USA

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Company/Owner Name:

http://www.MyBeadsUSA.com

 Thomas Storesund

Owner Background Summary:

Worked in television..mostly as an editor but also as a producer and designer.

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What is your company about?

The product is simple. Beads that decorate your headphones in endless ways. This is why I like it so much because I have yet to see the same design twice. It is a great way to personalize your headphones and is an opportunity for self- expression.

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What are the best and worst things about being a business owner?

I feel that I am so new at that it is almost too early for me to say. It is great working with people who you like and respect. Wonderful that they have qualities and skills that I don’t possess. The worst? Probably not getting done what you want to have happen but sooner…or that it is harder to accomplish then you estimated.

What are the things you like most about your career?

Creativity, no doubt. Even though television and the beads seem a very far cry from each other…they have at the core– creativity.

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What are some of your top sources of inspiration?

This may seem odd but what inspires me at the moment is seeing the various designs that keeps coming in. I do spend a fair amount of time saying (and in a good way) “I didn’t see that one coming.” To see so many unique, intricate and sometimes downright simple creations, yet they all work, I find to be of great inspiration.

What is a typical day like?

There is no such thing as a typical day. It tends to be lot of

phone calls, emails…occasional run to the posto”ce…and then 25 unforeseen things.

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What are some of your greatest accomplishments?

I don’t know how to answer that question…staying out of jail? Winning an award? Making your parents proud? Possible idea for wireless electricity?

What’s your philosophy of life?

I remember seeing a movie starring Jason Robards and a very young Matthew Broderick. The Jason Robards character asks (wants to find out what the young man intends to do with his life) “Have you thought about philosophy?” To what Broderick answers “Is there any money in philosophy?” Robards plainly states ‘Yes, if you have the right one.”

Check out: http://www.mybeadsusa.com/

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Interview with Soulevant Lingerie

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Day and night wear? Who doesn’t want this versatility. This lingerie is unique in the sense that it allows complete coverage and full support!

I was pleased to speak with Linda, the owner of Soulevant, on her process of creating this brand.

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What does the word Soulevant mean?

Linda: Soulevant is a French word, meaning “lifting up.”

What inspired you to start this collection?

Linda:  I’ve always loved wearing pretty nightgowns and bathrobes.  As time passed, I started looking for loungewear and sleepwear that had built-in support, but I was disappointed to find that there wasn’t really anything available. I designed a line of nightgowns and chemises with built-in bras, and matching robes that are stylish, attractive and comfortable for women of all ages and sizes.

What is your philosophy?

Linda: Support, Comfort, and Style. The support is our built-in bra. For comfort, we showcase materials that are soft to the touch and comfortable to wear without the restriction of an underwire. For style, we look for vibrant colors and prints that will make you feel beautiful and energized when you wear them.

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What are you most proud of with this collection?

Linda: That our brand is “Made in the USA”. We have also worked very hard to create a design that will give real support to women who need it. Most brands that claim to have built-in support actually offer a “shelf bra” that does not provide any real support to the average size woman.

Who is your brand for?

Linda: The real woman. Most brands design their products to fit runway models, who are not representative of their actual customers. We make a full range of sizes, from XS up to 2X, so that women of all sizes can wear our garments. We also use softer, stretch fabrics so that they fit a range of body types.

What is your background?

Linda: I am an artist, and a former art teacher. I took on this project through the eyes of a creative person. I visualized and sketched out designs of figure flattering chemises and nightgowns, and then worked to get the built-in support just right. I needed to touch every fabric and hand select every print.

What is your goal with this brand?

Linda: To bring out the confidence in every woman. I love it when customers try on our products, and you can see in their eyes that they love how they look and feel. At the end of the day, we all want that!

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Soulevant has a mission to lift you up, both literally and spiritually!

To learn more about this brand, check out: http://www.soulevant.com/

All photos by: Howard Robinson

http://howardrobinson.com/

Stylist: Lisa Robinson

http://lisarobinsonstylist.com/

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Soulevant: Lingerie That Lifts

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I believe most women are like me; when we come home from a long day of work, we want to take our dress clothes off and slip into something casual and comfy. But the market doesn’t give us very good choices. Nightgowns and traditional lingerie can be sexy, but not very comfortable, and once you reach a certain age it gets hard to find nightgowns that flatter your figure. At the other extreme, we can go fully casual with pajamas or sweatpants. These offer the comfortable feel that our typical lingerie is missing, yet our sexy look is completely lost.

Model: Brittany Cordts

Model: Brittany Cordts

We need a solution to the traditional lingerie options we have. We need a garment we can wear day and night, made to make us look and feel great! Something we can wear without a bra and still feel comfortable around our family, or answering the door.

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Soulevant is the solution to all of our problems. Soulevant has taken the concept of the predictable chemise and created a garment that is versatile enough for day and night wear. No more worrying about not having a bra on. Soulevant has a custom designed built-in wire-free bra that is shaped and formed to lift you up and keep you fully covered! Not only are you fully supported and covered, you are also being provided with soft, comfortable fabric, and you can choose among a variety of solid colors or vivid prints. All of their garments are machine washable, and easy to care for. They hang dry and don’t need ironing. And the fabric flows nicely without clinging to your body.

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This brand is also “Made in the USA,” which allows them to closely monitor the production process and ultimately enables their customers to have the best construction available.

Soulevant’s printed chemises are so beautiful, they are not just for indoors; you can wear them out as a sundress or poolside cover-up.

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Monday we will showcase a behind the scenes interview with the owner/designer of this brand! Stay tuned

All photos by: Howard Robinson

http://howardrobinson.com/

Stylist: Lisa Robinson

http://lisarobinsonstylist.com/

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