bstrd is about balance.
work hard. play hard.
How did you start your company?
TB: bstrd was started out of a love for design. Originally focused on printing our watercolour artwork onto silk scarves, we moved to jewelry. Jewelry had also been a passion of ours and was easier to bring to market while still taking the necessary time for quality control and R&D (Research and development.) Silk scarves, graphic dresses and raglan sweat shirts and a men’s line are in our near future.
What is your company about?
TB: Our company is about mashing beautiful things with rough things (she says as she imagines sueded silk graphic scarves layered over rough gemstone necklaces) and bringing affordable, locally crafted, high quality pieces to the marketplace. Our goal is to have 40 retailers within Canada in the next 2 years and then to branch into the states.
What are some of your greatest accomplishments?
TB: Launching the website was a really big deal. Getting our first retailer last year was also a wonderful feeling and selling our first diamond bodychain a few months back helped kick us into full gear.
What’s your philosophy of life?
TB:Hands down: Work hard. Play hard.
What are some of your top sources of inspiration?
TB:Fashion bloggers – I just love supporting local bloggers and seeing the unique ways they style our pieces. We also target Canadian designers and retail shops that sell locally made goods to carry our lines.
To see more on this dynamic brand: check out www.bstrd.com
NittyGrittyFashion 